Sell Your Gold and Diamond Jewelry


Gold, jewelry, valuables and merchandise

Looking to sell your gold and diamond jewelry? Turn your unwanted valuables into cash at Wm. S. Rich & Son. Our staff members are experts and we offer on-the-spot appraisals of your jewelry based on the current market value of gold, diamonds, and gemstones. We accept rings, earrings, bracelets, watches, necklaces, pendants and diamonds.

We invite you into any of our 12 store locations for a free appraisal or call us at (888) 261-5540. We offer immediate cash if you decide to sell. William S. Rich and Son is New Jersey's largest fully licensed pawnbroker and jeweler, serving the garden state since 1890.

Like all jewelers, William S. Rich & Son has a set of evaluation tools to determine an item’s authenticity and value. But we also have an intangible know-how that comes from handling precious metals and jewels for decades.

We employ gemologists who are certified by the Gemological Institute of America and recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of color, clarity, cut and carat and created the International Diamond Grading System and the Colored Stone Grading System. Our gemologists use magnification and heat conductivity tests, among others, to help determine authenticity.

In addition to jewelry, Wm. S. Rich & Son also buys other items of value including antiques, electronics and more. Over the years we have accepted golf clubs, documents signed by U.S. presidents, a miniature replica of the Enola Gay aircraft and platinum selling records from Grammy award-winning artists. So if you have something unusual that you believe may be of value, stop by and we will be happy to take a look!

Do you need cash but are not ready to part with your item? Click on We Loan for information on using your valuables for a cash loan.