Buy Gold and Diamond Jewelry


High quality jewelry for every taste and budget

If you are looking to buy gold and diamond jewelry, look no further than Wm. S. Rich & Son, New Jersey’s largest and oldest pawnbroker jeweler. We are a full service jeweler with 12 stores across North Jersey. A family-owned business, we consider ourselves to be an integral part of the communities we serve. Our commitment to customer service is what sets us apart from our competition.

Most of the jewelry that we have for sale is previously owned, but we can offer it to you at a large discount from its original retail price. Why? The cost of new jewelry includes the cost of labor and other manufacturing costs. But when you purchase estate jewelry from Wm. S. Rich & Son, you pay only for the gold and diamonds based on the current market values.

When gold jewelry is professionally polished and restored to its original form, you cannot tell that it was previously worn. We sell rings, earrings, bracelets, watches, necklaces, pendants and diamonds. We carry a large selection of GIA certified diamonds for your diamond needs. Wm. Rich & Son is a great place to purchase your engagement ring. Pair one of our GIA certified diamonds with one of our many stocked or custom made mountings for a significant savings on your engagement ring. Click here to learn how one of our customers created the perfect engagement ring for his fiancée with the help of Wm. S. Rich & Son.

For watch aficionados, we offer fine previously-owned watches such as Rolex, Cartier, Breitling, Patek Phillipe and many other brands. We also carry new jewelry and watches to keep up with the latest trends. Rich and Son is an authorized dealer of Movado. Esquire and Pulsar. For all of your jewelry needs, visit Wm. S. Rich & Son one of our 12 locations.